On Deezer, 28% of new music uploaded daily is fully AI-generated — and 70% of plays on those tracks are fraudulent. A year ago the question was simple: is generative audio safe to use? Two settlements softened it — UMG–Udio, Warner–Suno, both now licensed and opt-in — but most tiers can't download or export off-service. So the question split into three. → Portability. A walled-garden track can't ship to broadcast, social, or in-game. → Registrability. The US Copyright Office says prompt-only outputs aren't copyrightable — no IP protection. For an ad jingle, Suno's paid tiers exclude indemnification, so the agency eats the risk. → Detectability. EU AI Act Article 50 hits August 2, 2026 — miss it and it's €15M or 3% of global turnover. But "survives" isn't a claim to take on faith: a watermark that lives through MP3 dies in Opus transcoding. The only way to know: run the matrix against your own chain — DAW to transcoder to re-encode. Here's what nobody sells you. "Heart on My Sleeve," the fake Drake track, took effort in 2023; in 2026 it takes 90 minutes. So the question isn't "how do I prove it's fake" — it's "how fast can I take it down and notify the artist, label, and DSPs in parallel?" The watermark is one input to that workflow, not the workflow. If you're facing Article 50 in rights tech or content ops: which link breaks first — the watermark surviving your transcoder, the DDEX fields nobody passes, or the takedown workflow with no owner? #AIGovernance #MusicTech